{"id":3546,"date":"2021-04-09T10:00:31","date_gmt":"2021-04-09T10:00:31","guid":{"rendered":"https:\/\/translatedigitalmarketing.com\/?p=3546"},"modified":"2024-11-14T17:01:23","modified_gmt":"2024-11-14T17:01:23","slug":"more-manipulative-marketing-techniques","status":"publish","type":"post","link":"https:\/\/translatedigitalmarketing.com\/de\/more-manipulative-marketing-techniques\/","title":{"rendered":"4 weitere manipulative Marketing-Tricks, die Sie vermeiden sollten"},"content":{"rendered":"\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_1 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/translatedigitalmarketing.com\/de\/more-manipulative-marketing-techniques\/#Faking_it_4_more_manipulative_marketing_techniques_to_avoid\" >Faking it: 4 more manipulative marketing techniques to avoid<\/a><ul class='ez-toc-list-level-2' ><li class='ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/translatedigitalmarketing.com\/de\/more-manipulative-marketing-techniques\/#1_Fake_or_paid_recommendations_for_products_and_services\" >1. Fake or paid recommendations for products and services<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/translatedigitalmarketing.com\/de\/more-manipulative-marketing-techniques\/#2_Under_pressure_increasing_prices_day_by_day\" >2. Under pressure: increasing prices day by day<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/translatedigitalmarketing.com\/de\/more-manipulative-marketing-techniques\/#3_Manipulating_unsubscribers\" >3. Manipulating unsubscribers<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/translatedigitalmarketing.com\/de\/more-manipulative-marketing-techniques\/#4_Fake_%E2%80%98Money-Back-guarantees\" >4. Fake &#8216;Money-Back&#8217;-guarantees<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/translatedigitalmarketing.com\/de\/more-manipulative-marketing-techniques\/#How_to_get_your_money_back_if_you_have_a_good_case\" >How to get your money back if you have a good case<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/translatedigitalmarketing.com\/de\/more-manipulative-marketing-techniques\/#Summary_its_not_all_about_money\" >Summary: it&#8217;s not all about money<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h1 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Faking_it_4_more_manipulative_marketing_techniques_to_avoid\"><\/span>Faking it: 4 more manipulative marketing techniques to avoid<span class=\"ez-toc-section-end\"><\/span><\/h1>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"680\" height=\"333\" src=\"https:\/\/translatedigitalmarketing.com\/wp-content\/uploads\/2022\/05\/magicians-2.jpg\" alt=\"Image of two magicians from Canva, symbolising manipulation and trickery\" class=\"wp-image-5381\" srcset=\"https:\/\/translatedigitalmarketing.com\/wp-content\/uploads\/2022\/05\/magicians-2.jpg 680w, https:\/\/translatedigitalmarketing.com\/wp-content\/uploads\/2022\/05\/magicians-2-480x235.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 680px, 100vw\" \/><\/figure>\n\n\n\n<p>Following my previous blog post on <a href=\"https:\/\/translatedigitalmarketing.com\/unethical-marketing-techniques\/\">unethical marketing tactics<\/a>, marketing expert <a href=\"https:\/\/www.facebook.com\/shonachambersmarketing\/\">Shona Chambers<\/a> and I have been working on a 2-part blog series about manipulative marketing techniques. We look forward to hearing your opinions!<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Fake_or_paid_recommendations_for_products_and_services\"><\/span>1. Fake or paid recommendations for products and services<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>A huge number of products and services are marketed to consumers via social media every day. Some of these are good and worth the money. Many, however, are not. They are also often not sold ethically. <br><br>As discussed previously, prompts or offers that aren&#8217;t in the consumer&#8217;s best interest are known as <a href=\"https:\/\/social-change.co.uk\/blog\/hidden-persuasion-unveiling-the-secrets-of-dark-nudges\">&#8216;dark nudges&#8217;<\/a>.<strong> <\/strong>Selling products or services via fake or paid recommendations are manipulative and definitely should be added to this category.<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Examples:<\/strong><\/h3>\n\n\n\n<h3 class=\"wp-block-heading\">a) Certain a<strong>ffiliate marketing practices<\/strong><\/h3>\n\n\n\n<p>Some products and services are highly praised in certain online communities. Let&#8217;s take the example of a social media marketing course. The course in question, however, may actually not be as good as expected &#8211; especially for the money paid. <br><br>Even worse, alumni may receive high incentives to recommend this course to others in their social networks (say, \u00a3100 for each successful referral). Now, if course participants <strong>are <\/strong>genuinely happy with the course and <strong>if <\/strong>it is reasonably priced, this could be a win-win situation.<br><br>Often, however, that&#8217;s just not the case. Receiving \u00a3100 or more for a manipulative recommendation may, nevertheless, be very tempting. Many marketers know and exploit this. <br><br><strong>What consumers can do to avoid this:<\/strong> make sure you do your research thoroughly. Avoid buying from affiliate marketing links unless a) you completely trust the person and course provider you&#8217;re buying from and b) it is very clear how much the person will actually get for this referral. And, if <strong><em>you <\/em><\/strong>refer anyone: would you honestly recommend this course to your best friend? If not &#8211; don&#8217;t.<br><br><strong>What ethical marketers can do to avoid this: <\/strong>ask yourself whether your course provides real value for money. Having tested your (affordable!) pilot course, ask your course participants for detailed anonymous feedback, so you get more honest reviews. Don&#8217;t bribe course participants to market your course for you. A small reward that is openly declared to prospective buyers may be ok. Much more than that seems fishy.<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">b) <strong><strong>Fake positive or negative product reviews<\/strong><\/strong> on websites<\/h3>\n\n\n\n<p>There are also instances of manipulative product reviews<strong> <\/strong>on online sites such as <a href=\"https:\/\/amzadvisers.com\/unethical-amazon-seller-tactics\/\">Amazon<\/a>. Some company owners will actually buy competitors&#8217; products in order to display a &#8216;verified purchase&#8217; tag. They then go on to leave dishonest negative reviews in order to force their competitors out of business. Similarly, friends of unethical product providers may buy a product and leave fake positive reviews.<br><br><strong>What consumers can do to avoid this: <\/strong>always do your research on more than one site. Check out products that have a large number of verified reviews. Extremely positive or negative reviews may not give you the whole picture &#8211; usually, the truth lies somewhere in the middle.<br><br><strong>What ethical marketers can do to avoid this:<\/strong> don&#8217;t leave or commission fake reviews &#8211; whether positive or negative.<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">c) <strong>Networks that enforce recommending their members&#8217; services to others<\/strong><\/h3>\n\n\n\n<p>There are a number of &#8216;professional&#8217; networks that actively enforce recommending their members&#8217; services or products to consumers &#8211; even if network members have no idea about the service providers&#8217; quality.<br><br><strong>What consumers can do to avoid this:<\/strong> again, research thoroughly. Ask questions &#8211; has the person recommending the third party actually used the service or product in question? Do you know the person recommending this well? <br><br><strong>What ethical marketers can do to avoid this:<\/strong> don&#8217;t recommend anyone unless you have personal knowledge of their service or product, or are very sure that this person is trustworthy. Avoid paying large sums of money to network groups. There are good free\/ affordable alternatives out there.<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Under_pressure_increasing_prices_day_by_day\"><\/span>2. Under pressure: increasing prices day by day<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Recently, I&#8217;ve also come across a course whose cost increased daily during a week-long sale:<\/p>\n\n\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<ul class=\"wp-block-list\">\n<li>Monday: \u00a3100<\/li>\n\n\n\n<li>Tuesday: \u00a3200<\/li>\n\n\n\n<li>Wednesday: \u00a3300 etc.<\/li>\n<\/ul>\n\n\n\n<p>By Saturday, it had reached an eye-watering \u00a3600-price tag. Here, the marketer increased the sense of urgency and FOMO (fear of missing out) daily &#8211; a new record! <\/p>\n\n\n\n<p>Another manipulative technique along the same lines is to sell a course at a &#8220;one-time-only reduced offer&#8221; of, say, \u00a3599. An Instagram acquaintance of mine bought a course like this, thinking it would be a good offer. Not only was it a bad course, but she realised that the same &#8220;one-time-only&#8221; offer was made again and again over the next year. <\/p>\n\n\n\n<p><strong>What consumers can do to avoid this:<\/strong> don&#8217;t buy if you&#8217;re obviously being manipulated. There are other course providers who offer fairer deals. <\/p>\n\n\n\n<p><strong>What ethical marketers can do to avoid this:<\/strong> don&#8217;t use tactics like these. Set a fair price with a generous deadline (if any) and stick to it. <\/p>\n<\/div>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Manipulating_unsubscribers\"><\/span>3. Manipulating unsubscribers <span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>I stumbled on a Facebook ad the other day that promised to reveal yet another &#8220;secret&#8221;: how to make money from people who meant to unsubscribe from your newsletter. The lengthy ad copy promised to spill the beans on how marketers can &#8220;profit when people unsubscribe from emails&#8221;, including reasons &#8220;why &#8216;Manipulation&#8217; is a GOOD word in email&#8221;. (<em>Urgh<\/em>.)<\/p>\n\n\n\n<p><strong>What consumers can do to avoid this:<\/strong> don&#8217;t fall for special offers that are shown to you just after you hit the &#8216;unsubscribe&#8217; button. <\/p>\n\n\n\n<p><strong>What ethical marketers can do to avoid this:<\/strong> just&#8230;don&#8217;t do it. People who unsubscribe from you are unlikely to be your ideal client anyway. Make unsubscribing pain-free and fast. This is also best from a GDPR point of view.<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Fake_%E2%80%98Money-Back-guarantees\"><\/span>4. Fake &#8216;Money-Back&#8217;-guarantees <span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>An Instagram connection of mine gave me another example of serious malpractice. Reassured by a course provider&#8217;s influencer status and money-back guarantee (apparently &#8220;for any reason&#8221;), she signed up for a digital marketing course at a whopping cost of \u00a31,500.  The course turned out to be very poor and it was impossible to get the money back. The course provider simply claimed that they had delivered the course. Sadly, my contact and some of her fellow course participants felt that this provider was simply &#8220;too big&#8221; to fight: <br><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>&#8220;What a waste of money. [&#8230;] They promised so much, but delivered very little. Total hype.&#8221;<\/em> <\/p>\n<\/blockquote>\n\n\n\n<p><strong>What consumers can do to avoid this:<\/strong>  Do your research carefully. Influencer or celebrity status doesn&#8217;t necessarily guarantee quality. In terms of money-back guarantees, if you have proof that a service or product did not fulfil its promises, you should first contact the provider with your grievances and any evidence you can supply. Certainly, if the provider claimed that you could get your money back &#8220;for any reason&#8221;, you should have a good case. It&#8217;s wise to keep screenshots of what the provider promised you initially to back up your claim. If this doesn&#8217;t work, please follow the steps in the next section on how to get your money back.<\/p>\n\n\n\n<p><strong>What ethical marketers can do to avoid this:<\/strong> again, ensure you provide value for money. Take complaints seriously. Not only could consumers give you a bad reputation through negative online reviews, but they could take you to court. (Of course, concrete evidence of malpractice has to be provided in all cases to justify any action against you.)<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_get_your_money_back_if_you_have_a_good_case\"><\/span>How to get your money back if you have a good case<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Always contact the service provider politely first to try and resolve the situation directly. Ensure you have plenty of evidence why their product or service didn&#8217;t fulfil their promises. Unsuccessful? Try the following:<\/p>\n\n\n\n<p>If you paid with certain <a href=\"https:\/\/www.moneysavingexpert.com\/reclaim\/visa-mastercard-chargeback\/\">credit cards,<\/a> you may be able to provide evidence of malpractice to your credit card provider and get the money back through them if they agree with you (this is called a &#8220;chargeback&#8221;). <\/p>\n\n\n\n<p>If a &#8220;chargeback&#8221; is not an option and if the provider doesn&#8217;t refund your money directly, contact the <a href=\"https:\/\/www.citizensadvice.org.uk\/consumer\/somethings-gone-wrong-with-a-purchase\/complain-about-a-service\/\">Citizens Advice Bureau<\/a> in the first instance (for UK consumers). European consumers who bought a service abroad could try the <a href=\"https:\/\/www.ukecc.net\/\">UKECC helpline<\/a>. US consumers may be able to file a <a href=\"https:\/\/www.usa.gov\/consumer-complaints\">consumer complaint<\/a>. <\/p>\n\n\n\n<p>Each country will have its own way of settling disputes between consumers and service providers, so make sure to check online how to do this.<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Summary_its_not_all_about_money\"><\/span>Summary: it&#8217;s not all about money<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Yes, unethical and manipulative marketing tactics sell. That&#8217;s why they&#8217;re being used. But it&#8217;s not all about money, even in marketing.<\/p>\n\n\n\n<p><strong>Building your target audience&#8217;s trust is worth more in the long run than any quick sale you could have achieved with these unethical tactics<\/strong>.<\/p>\n\n\n\n<p>There is a way of marketing ethically. As long as you keep your consumers&#8217; <strong>and <\/strong>your own best interests in mind, you won&#8217;t go wrong:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Create the best possible product or service.<\/strong><\/li>\n\n\n\n<li><strong>Make sure you don&#8217;t under- or oversell it. <\/strong><\/li>\n\n\n\n<li><strong>Market it without any dodgy tactics. <\/strong><\/li>\n<\/ol>\n\n\n\n<p>You will reap the benefits in the long term. \ud83d\ude0a<\/p>\n\n\n\n<p><strong>Have you enjoyed this blog series? Are there any unethical marketing tactics that make you despair? Please let us know.<\/strong> <\/p>\n\n\n\n<p>If you&#8217;d like to learn more about dark nudging, woke washing and other unethical marketing tactics, also check out my <a href=\"https:\/\/translatedigitalmarketing.com\/unethical-marketing-techniques\/\">previous blog post on &#8216;Leaving the Dark Side&#8217;. <\/a><\/p>\n\n\n\n<ul class=\"wp-block-social-links is-layout-flex wp-block-social-links-is-layout-flex\"><li class=\"wp-social-link wp-social-link-facebook  wp-block-social-link\"><a href=\"https:\/\/www.facebook.com\/translatedigitalmarketing\/\" class=\"wp-block-social-link-anchor\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M12 2C6.5 2 2 6.5 2 12c0 5 3.7 9.1 8.4 9.9v-7H7.9V12h2.5V9.8c0-2.5 1.5-3.9 3.8-3.9 1.1 0 2.2.2 2.2.2v2.5h-1.3c-1.2 0-1.6.8-1.6 1.6V12h2.8l-.4 2.9h-2.3v7C18.3 21.1 22 17 22 12c0-5.5-4.5-10-10-10z\"><\/path><\/svg><span class=\"wp-block-social-link-label screen-reader-text\">Facebook<\/span><\/a><\/li>\n\n<li class=\"wp-social-link wp-social-link-twitter  wp-block-social-link\"><a href=\"https:\/\/twitter.com\/TranslateDigit1\" class=\"wp-block-social-link-anchor\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M22.23,5.924c-0.736,0.326-1.527,0.547-2.357,0.646c0.847-0.508,1.498-1.312,1.804-2.27 c-0.793,0.47-1.671,0.812-2.606,0.996C18.324,4.498,17.257,4,16.077,4c-2.266,0-4.103,1.837-4.103,4.103 c0,0.322,0.036,0.635,0.106,0.935C8.67,8.867,5.647,7.234,3.623,4.751C3.27,5.357,3.067,6.062,3.067,6.814 c0,1.424,0.724,2.679,1.825,3.415c-0.673-0.021-1.305-0.206-1.859-0.513c0,0.017,0,0.034,0,0.052c0,1.988,1.414,3.647,3.292,4.023 c-0.344,0.094-0.707,0.144-1.081,0.144c-0.264,0-0.521-0.026-0.772-0.074c0.522,1.63,2.038,2.816,3.833,2.85 c-1.404,1.1-3.174,1.756-5.096,1.756c-0.331,0-0.658-0.019-0.979-0.057c1.816,1.164,3.973,1.843,6.29,1.843 c7.547,0,11.675-6.252,11.675-11.675c0-0.178-0.004-0.355-0.012-0.531C20.985,7.47,21.68,6.747,22.23,5.924z\"><\/path><\/svg><span class=\"wp-block-social-link-label screen-reader-text\">Twitter<\/span><\/a><\/li>\n\n<li class=\"wp-social-link wp-social-link-instagram  wp-block-social-link\"><a href=\"https:\/\/www.instagram.com\/translate_digital_marketing\/\" class=\"wp-block-social-link-anchor\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M12,4.622c2.403,0,2.688,0.009,3.637,0.052c0.877,0.04,1.354,0.187,1.671,0.31c0.42,0.163,0.72,0.358,1.035,0.673 c0.315,0.315,0.51,0.615,0.673,1.035c0.123,0.317,0.27,0.794,0.31,1.671c0.043,0.949,0.052,1.234,0.052,3.637 s-0.009,2.688-0.052,3.637c-0.04,0.877-0.187,1.354-0.31,1.671c-0.163,0.42-0.358,0.72-0.673,1.035 c-0.315,0.315-0.615,0.51-1.035,0.673c-0.317,0.123-0.794,0.27-1.671,0.31c-0.949,0.043-1.233,0.052-3.637,0.052 s-2.688-0.009-3.637-0.052c-0.877-0.04-1.354-0.187-1.671-0.31c-0.42-0.163-0.72-0.358-1.035-0.673 c-0.315-0.315-0.51-0.615-0.673-1.035c-0.123-0.317-0.27-0.794-0.31-1.671C4.631,14.688,4.622,14.403,4.622,12 s0.009-2.688,0.052-3.637c0.04-0.877,0.187-1.354,0.31-1.671c0.163-0.42,0.358-0.72,0.673-1.035 c0.315-0.315,0.615-0.51,1.035-0.673c0.317-0.123,0.794-0.27,1.671-0.31C9.312,4.631,9.597,4.622,12,4.622 M12,3 C9.556,3,9.249,3.01,8.289,3.054C7.331,3.098,6.677,3.25,6.105,3.472C5.513,3.702,5.011,4.01,4.511,4.511 c-0.5,0.5-0.808,1.002-1.038,1.594C3.25,6.677,3.098,7.331,3.054,8.289C3.01,9.249,3,9.556,3,12c0,2.444,0.01,2.751,0.054,3.711 c0.044,0.958,0.196,1.612,0.418,2.185c0.23,0.592,0.538,1.094,1.038,1.594c0.5,0.5,1.002,0.808,1.594,1.038 c0.572,0.222,1.227,0.375,2.185,0.418C9.249,20.99,9.556,21,12,21s2.751-0.01,3.711-0.054c0.958-0.044,1.612-0.196,2.185-0.418 c0.592-0.23,1.094-0.538,1.594-1.038c0.5-0.5,0.808-1.002,1.038-1.594c0.222-0.572,0.375-1.227,0.418-2.185 C20.99,14.751,21,14.444,21,12s-0.01-2.751-0.054-3.711c-0.044-0.958-0.196-1.612-0.418-2.185c-0.23-0.592-0.538-1.094-1.038-1.594 c-0.5-0.5-1.002-0.808-1.594-1.038c-0.572-0.222-1.227-0.375-2.185-0.418C14.751,3.01,14.444,3,12,3L12,3z M12,7.378 c-2.552,0-4.622,2.069-4.622,4.622S9.448,16.622,12,16.622s4.622-2.069,4.622-4.622S14.552,7.378,12,7.378z M12,15 c-1.657,0-3-1.343-3-3s1.343-3,3-3s3,1.343,3,3S13.657,15,12,15z M16.804,6.116c-0.596,0-1.08,0.484-1.08,1.08 s0.484,1.08,1.08,1.08c0.596,0,1.08-0.484,1.08-1.08S17.401,6.116,16.804,6.116z\"><\/path><\/svg><span class=\"wp-block-social-link-label screen-reader-text\">Instagram<\/span><\/a><\/li>\n\n<li class=\"wp-social-link wp-social-link-linkedin  wp-block-social-link\"><a href=\"https:\/\/www.linkedin.com\/in\/claudiakozenypelling\/\" class=\"wp-block-social-link-anchor\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M19.7,3H4.3C3.582,3,3,3.582,3,4.3v15.4C3,20.418,3.582,21,4.3,21h15.4c0.718,0,1.3-0.582,1.3-1.3V4.3 C21,3.582,20.418,3,19.7,3z M8.339,18.338H5.667v-8.59h2.672V18.338z M7.004,8.574c-0.857,0-1.549-0.694-1.549-1.548 c0-0.855,0.691-1.548,1.549-1.548c0.854,0,1.547,0.694,1.547,1.548C8.551,7.881,7.858,8.574,7.004,8.574z M18.339,18.338h-2.669 v-4.177c0-0.996-0.017-2.278-1.387-2.278c-1.389,0-1.601,1.086-1.601,2.206v4.249h-2.667v-8.59h2.559v1.174h0.037 c0.356-0.675,1.227-1.387,2.526-1.387c2.703,0,3.203,1.779,3.203,4.092V18.338z\"><\/path><\/svg><span class=\"wp-block-social-link-label screen-reader-text\">LinkedIn<\/span><\/a><\/li>\n\n<\/ul>\n\n\n\n<p>Finally, make sure to visit <a href=\"https:\/\/www.theethicalmove.org\/\">the Ethical Move<\/a> for more ethical marketing ideas.<\/p>\n\n\n\n<p>Enjoy my blog? Why not buy me a <a href=\"https:\/\/ko-fi.com\/translatedigitalmarketing\">virtual coffee<\/a>? Thanks! \u2615\ud83d\ude42<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-width wp-block-button__width-100 is-style-fill\"><a class=\"wp-block-button__link has-background wp-element-button\" href=\"https:\/\/translatedigitalmarketing.com\/tips\" style=\"background-color:#30a572\">Fancy more content like this? Check out my fortnightly 1-Minute-Tips.<\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Die Marketingexpertin Shona Chambers und ich haben hier an einer zweiteiligen Blogserie \u00fcber unethische Marketing-Strategien zusammengearbeitet. (Auf Deutsch.) <\/p>","protected":false},"author":1,"featured_media":5341,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"off","_et_pb_old_content":"<!-- wp:heading {\"level\":1} -->\n<h1>Faking it: 4 manipulative marketing techniques to avoid (and how to get your money back)<\/h1>\n<!-- \/wp:heading -->\n\n<!-- wp:image {\"id\":3724,\"sizeSlug\":\"large\"} -->\n<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/translatedigitalmarketing.com\/wp-content\/uploads\/2021\/03\/man-with-fishing-hook-1024x684.jpg\" alt=\"man with fishing hook and bank note\" class=\"wp-image-3724\"\/><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:paragraph -->\n<p>Following my previous blog post on <a href=\"https:\/\/translatedigitalmarketing.com\/unethical-marketing-techniques\/\">unethical marketing tactics<\/a>, marketing expert <a href=\"https:\/\/www.shonachambersmarketing.co.uk\/\">Shona Chambers<\/a> and I have been working on a 2-part blog series about manipulative marketing techniques. Read Shona's thoughts and case studies about <a href=\"https:\/\/www.shonachambersmarketing.co.uk\/post\/bad-marketing-what-it-looks-like-and-how-to-avoid-it\">bad marketing techniques here<\/a>, and check out my thoughts on manipulative marketing and what to do about it below.  We look forward to hearing your opinions!<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading -->\n<h2>1. Fake or paid recommendations for products and services<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:image {\"id\":3735,\"sizeSlug\":\"large\"} -->\n<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/translatedigitalmarketing.com\/wp-content\/uploads\/2021\/03\/pexels-victoria-borodinova-5416770-2.jpg\" alt=\"Smiling woman pointing at phone\" class=\"wp-image-3735\"\/><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:paragraph -->\n<p>A huge number of products and services are marketed to consumers via social media every day. Some of these are good and worth the money. Many, however, are not. They are also often not sold ethically. <br><br>As discussed previously, prompts or offers that aren't in the consumer's best interest are known as <a href=\"https:\/\/www.igi-global.com\/dictionary\/dark-nudges\/83828\">'dark nudges'<\/a>.<strong> <\/strong>Selling products or services via fake or paid recommendations definitely should be added to this category.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3><strong>Examples:<\/strong><\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3>a) Certain a<strong>ffiliate marketing practices<\/strong><\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:image {\"align\":\"left\",\"id\":3632,\"sizeSlug\":\"medium\"} -->\n<div class=\"wp-block-image\"><figure class=\"alignleft size-medium\"><img src=\"https:\/\/translatedigitalmarketing.com\/wp-content\/uploads\/2021\/03\/Untitled-design-33-300x226.png\" alt=\"\" class=\"wp-image-3632\"\/><\/figure><\/div>\n<!-- \/wp:image -->\n\n<!-- wp:paragraph -->\n<p>Some products and services are highly praised in certain online communities. Let's take the example of a social media marketing course. The course in question, however, may actually not be as good as expected - especially for the money paid. <br><br>Even worse, alumni may receive high incentives to recommend this course to others in their social networks (say, \u00a3100 for each successful referral). Now, if course participants <strong>are <\/strong>genuinely happy with the course and <strong>if <\/strong>it is reasonably priced, this could be a win-win situation.<br><br>Often, however, that's just not the case. Receiving \u00a3100 or more for a recommendation may, nevertheless, be very tempting. Many marketers know and exploit this. <br><br><strong>What consumers can do to avoid this:<\/strong> make sure you do your research thoroughly. Avoid buying from affiliate marketing links unless a) you completely trust the person and course provider you're buying from and b) it is very clear how much the person will actually get for this referral. And, if <strong><em>you <\/em><\/strong>refer anyone: would you honestly recommend this course to your best friend? If not - don't.<br><br><strong>What ethical marketers can do to avoid this: <\/strong>ask yourself whether your course provides real value for money. Having tested your (affordable!) pilot course, ask your course participants for detailed anonymous feedback, so you get more honest reviews. Don't bribe course participants to market your course for you. A small reward that is openly declared to prospective buyers may be ok. Much more than that seems fishy.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3>b) <strong><strong>Fake positive or negative product reviews<\/strong><\/strong> on websites<\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:image {\"align\":\"right\",\"id\":3587,\"sizeSlug\":\"medium\"} -->\n<div class=\"wp-block-image\"><figure class=\"alignright size-medium\"><img src=\"https:\/\/translatedigitalmarketing.com\/wp-content\/uploads\/2021\/03\/Untitled-design-29-300x226.png\" alt=\"\" class=\"wp-image-3587\"\/><\/figure><\/div>\n<!-- \/wp:image -->\n\n<!-- wp:paragraph -->\n<p>There are also instances of fake product reviews<strong> <\/strong>on online sites such as <a href=\"https:\/\/amzadvisers.com\/unethical-amazon-seller-tactics\/\">Amazon<\/a>. Some company owners will actually buy competitors' products in order to display a 'verified purchase' tag. They then go on to leave dishonest negative reviews in order to force their competitors out of business. Similarly, friends of unethical product providers may buy a product and leave fake positive reviews.<br><br><strong>What consumers can do to avoid this: <\/strong>always do your research on more than one site. Check out products that have a large number of verified reviews. Extremely positive or negative reviews may not give you the whole picture - usually, the truth lies somewhere in the middle.<br><br><strong>What ethical marketers can do to avoid this:<\/strong> don't leave or commission fake reviews - whether positive or negative.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3>c) <strong>Networks that enforce recommending their members' services to others<\/strong><\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:image {\"align\":\"left\",\"id\":3590,\"sizeSlug\":\"medium\"} -->\n<div class=\"wp-block-image\"><figure class=\"alignleft size-medium\"><img src=\"https:\/\/translatedigitalmarketing.com\/wp-content\/uploads\/2021\/03\/Untitled-design-30-300x226.png\" alt=\"\" class=\"wp-image-3590\"\/><\/figure><\/div>\n<!-- \/wp:image -->\n\n<!-- wp:paragraph -->\n<p>There are a number of 'professional' networks that actively enforce recommending their members' services or products to consumers - even if network members have no idea about the service providers' quality.<br><br><strong>What consumers can do to avoid this:<\/strong> again, research thoroughly. Ask questions - has the person recommending the third party actually used the service or product in question? Do you know the person recommending this well? <br><br><strong>What ethical marketers can do to avoid this:<\/strong> don't recommend anyone unless you have personal knowledge of their service or product, or are very sure that this person is trustworthy. Avoid paying large sums of money to network groups. There are good free\/ affordable alternatives out there.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading -->\n<h2>2. Under pressure: increasing prices day by day<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:image {\"id\":3728,\"sizeSlug\":\"large\"} -->\n<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/translatedigitalmarketing.com\/wp-content\/uploads\/2021\/03\/Upset-lady-under-time-pressure-1024x684.jpg\" alt=\"Upset lady under time pressure\" class=\"wp-image-3728\"\/><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:paragraph -->\n<p>Recently, I've also come across a course whose cost increased daily during a week-long sale:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:group -->\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container\"><!-- wp:list -->\n<ul><li>Monday: \u00a3100<\/li><li>Tuesday: \u00a3200<\/li><li>Wednesday: \u00a3300 etc.<\/li><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:paragraph -->\n<p>By Saturday, it had reached an eye-watering \u00a3600-price tag. Here, the marketer increased the sense of urgency and FOMO (fear of missing out) daily - a new record! <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Another manipulative technique along the same lines is to sell a course at a \"one-time-only reduced offer\" of, say, \u00a3599. An Instagram acquaintance of mine bought a course like this, thinking it would be a good offer. Not only was it a bad course, but she realised that the same \"one-time-only\" offer was made again and again over the next year. <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong>What consumers can do to avoid this:<\/strong> don't buy if you're obviously being manipulated. There are other course providers who offer fairer deals. <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong>What ethical marketers can do to avoid this:<\/strong> don't use tactics like these. Set a fair price with a generous deadline (if any) and stick to it. <\/p>\n<!-- \/wp:paragraph --><\/div><\/div>\n<!-- \/wp:group -->\n\n<!-- wp:heading -->\n<h2>3. Manipulating unsubscribers <\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:image {\"id\":3730,\"sizeSlug\":\"large\"} -->\n<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/translatedigitalmarketing.com\/wp-content\/uploads\/2021\/03\/Unsubscribe-image-1024x684.jpg\" alt=\"Image of an eraser removing 'un' from 'unsubscribe'\" class=\"wp-image-3730\"\/><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:paragraph -->\n<p>I stumbled on a Facebook ad the other day that promised to reveal yet another \"secret\": how to make money from people who meant to unsubscribe from your newsletter. The lengthy ad copy promised to spill the beans on how marketers can \"profit when people unsubscribe from emails\", including reasons \"why 'Manipulation' is a GOOD word in email\". (<em>Urgh<\/em>.)<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong>What consumers can do to avoid this:<\/strong> don't fall for special offers that are shown to you just after you hit the 'unsubscribe' button. <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong>What ethical marketers can do to avoid this:<\/strong> just...don't do it. People who unsubscribe from you are unlikely to be your ideal client anyway. Make unsubscribing pain-free and fast. This is also best from a GDPR point of view.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading -->\n<h2>4. Fake 'Money-Back'-guarantees <\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:image {\"id\":3804,\"sizeSlug\":\"large\"} -->\n<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/translatedigitalmarketing.com\/wp-content\/uploads\/2021\/04\/Untitled-design-36.jpg\" alt=\"Money Guarantee stamp\" class=\"wp-image-3804\"\/><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:paragraph -->\n<p>An Instagram connection of mine gave me another example of serious malpractice. Reassured by a course provider's influencer status and money-back guarantee (apparently \"for any reason\"), she signed up for a digital marketing course at a whopping cost of \u00a31,500.  The course turned out to be very poor and it was impossible to get the money back. The course provider simply claimed that they had delivered the course. Sadly, my contact and some of her fellow course participants felt that this provider was simply \"too big\" to fight: <br><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:quote -->\n<blockquote class=\"wp-block-quote\"><p><em>\"What a waste of money. [...] They promised so much, but delivered very little. Total hype.\"<\/em> <\/p><\/blockquote>\n<!-- \/wp:quote -->\n\n<!-- wp:paragraph -->\n<p><strong>What consumers can do to avoid this:<\/strong>  Do your research carefully. Influencer or celebrity status doesn't necessarily guarantee quality. In terms of money-back guarantees, if you have proof that a service or product did not fulfil its promises, you should first contact the provider with your grievances and any evidence you can supply. Certainly, if the provider claimed that you could get your money back \"for any reason\", you should have a good case. It's wise to keep screenshots of what the provider promised you initially to back up your claim. If this doesn't work, please follow the steps in the next section on how to get your money back.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong>What ethical marketers can do to avoid this:<\/strong> again, ensure you provide value for money. Take complaints seriously. Not only could consumers give you a bad reputation through negative online reviews, but they could take you to court. (Of course, concrete evidence of malpractice has to be provided in all cases to justify any action against you.)<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading -->\n<h2>How to get your money back if you have a good case<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:image {\"id\":3805,\"sizeSlug\":\"large\"} -->\n<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/translatedigitalmarketing.com\/wp-content\/uploads\/2021\/04\/Untitled-design-37.jpg\" alt=\"Consumer Rights\" class=\"wp-image-3805\"\/><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:paragraph -->\n<p>Always contact the service provider politely first to try and resolve the situation directly. Ensure you have plenty of evidence why their product or service didn't fulfil their promises. Unsuccessful? Try the following:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>If you paid with certain <a href=\"https:\/\/www.moneysavingexpert.com\/reclaim\/visa-mastercard-chargeback\/\">credit cards,<\/a> you may be able to provide evidence of malpractice to your credit card provider and get the money back through them if they agree with you (this is called a \"chargeback\"). <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>If a \"chargeback\" is not an option and if the provider doesn't refund your money directly, contact the <a href=\"https:\/\/www.citizensadvice.org.uk\/consumer\/somethings-gone-wrong-with-a-purchase\/complain-about-a-service\/\">Citizens Advice Bureau<\/a> in the first instance (for UK consumers). European consumers who bought a service abroad could try the <a href=\"https:\/\/www.ukecc.net\/\">UKECC helpline<\/a>. US consumers may be able to file a <a href=\"https:\/\/www.usa.gov\/consumer-complaints\">consumer complaint<\/a>. <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Each country will have its own way of settling disputes between consumers and service providers, so make sure to check online how to do this.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading -->\n<h2>Summary: it's not all about money<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:image {\"id\":3726,\"sizeSlug\":\"large\"} -->\n<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/translatedigitalmarketing.com\/wp-content\/uploads\/2021\/03\/Woman-with-cash-1024x684.jpg\" alt=\"Woman with cash\" class=\"wp-image-3726\"\/><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:paragraph -->\n<p>Yes, unethical marketing tactics sell. That's why they're being used. But it's not all about money, even in marketing.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong>Building your target audience's trust is worth more in the long run than any quick sale you could have achieved with these unethical tactics<\/strong>.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>There is a way of marketing ethically. As long as you keep your consumers' <strong>and <\/strong>your own best interests in mind, you won't go wrong:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list {\"ordered\":true} -->\n<ol><li><strong>Create the best possible product or service.<\/strong><\/li><li><strong>Make sure you don't under- or oversell it. <\/strong><\/li><li><strong>Market it without any dodgy tactics. <\/strong><\/li><\/ol>\n<!-- \/wp:list -->\n\n<!-- wp:paragraph -->\n<p>You will reap the benefits in the long term. \ud83d\ude0a<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong>Have you enjoyed this blog series? Are there any unethical marketing tactics that make you despair? Please let us know.<\/strong> <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Shona can be reached at <a href=\"https:\/\/www.shonachambersmarketing.co.uk\/\">shonachambersmarketing.co.uk<\/a>.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>You can contact me (Claudia) via <a href=\"https:\/\/translatedigitalmarketing.com\/contact\">translatedigitalmarketing.com\/contact<\/a>, or use the social media channels below.  <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>If you'd like to learn more about dark nudging, woke washing and other unethical marketing tactics, also check out my <a href=\"https:\/\/translatedigitalmarketing.com\/unethical-marketing-techniques\/\">previous blog post on 'Leaving the Dark Side'. <\/a><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:social-links -->\n<ul class=\"wp-block-social-links\"><!-- wp:social-link {\"url\":\"https:\/\/www.facebook.com\/translatedigitalmarketing\/\",\"service\":\"facebook\"} \/-->\n\n<!-- wp:social-link {\"url\":\"https:\/\/twitter.com\/TranslateDigit1\",\"service\":\"twitter\"} \/-->\n\n<!-- wp:social-link {\"url\":\"https:\/\/www.instagram.com\/translate_digital_marketing\/\",\"service\":\"instagram\"} \/-->\n\n<!-- wp:social-link {\"url\":\"https:\/\/www.linkedin.com\/in\/claudiakozenypelling\/\",\"service\":\"linkedin\"} \/-->\n\n<!-- wp:social-link {\"service\":\"youtube\"} \/--><\/ul>\n<!-- \/wp:social-links -->\n\n<!-- wp:paragraph -->\n<p>Finally, make sure to visit <a href=\"https:\/\/www.theethicalmove.org\/\">the Ethical Move<\/a> for more ethical marketing ideas.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><\/p>\n<!-- \/wp:paragraph 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