10 tips for running a more ethical business

Image of word cloud, showing colourful words that relate to ethical and moral behaviour. Image by Mary Pahlke from Pixabay
Image by Mary Pahlke from Pixabay

This blog post will be much shorter than usual. I’ve actually written a whole article on this on LinkedIn for a change. I’ll just leave a table of contents here for your information and hope you’ll want to find out more. You’ll learn about ethical marketers, courses, podcasts, apps, tools, and much more.

Quick overview

1. Follow ethical marketers and listen to ethical podcasts
2. State your prices – clearly
3. Ditch the upsell / downsell
4. Minimise personal data collection
5. Stop using FOMO (‘fear of missing out’)
6. Quote and cite – don’t breach copyright
7. Become more eco-friendly
8. Question your affiliate links
9. Work with ethical clients
10. Admit mistakes & keep learning

You can learn a lot more about each of the above actions in my LinkedIn article.

Let me know whether the tips were useful to you. Just leave your comments on my socials below. 😊

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Choose from a wide range of social media marketing and editorial services, including copywriting and professional translations of your social media or web content (English/ German).

You’ll benefit from my:

⭐ Experience in senior communications and publishing roles at the University of Oxford.

⭐ High-quality English/ German translations (DipTrans, MCIL).

⭐ Content writing and copywriting skills (SEO content writing and copywriting certificates, QLS level 4).

⭐ Practical knowledge of ethical social media marketing (Credly).

⭐ Continuing professional development (e.g. via the CIM).

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Claudia Kozeny-Pelling

Claudia Kozeny-Pelling

Owner, Translate Digital Marketing

I especially love working with ethical, fairtrade and green small businesses.

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