10 tips for running a more ethical business

Image of pieces of paper, labelled "wrong", "right", and "?", symbolising business ethics.

This blog post will be much shorter than usual. I’ve actually written a whole article on running an ethical business on LinkedIn for a change. I’ll just leave a table of contents here for your information and hope you’ll want to find out more. You’ll learn about ethical marketers, courses, podcasts, apps, tools, and much more.

Quick overview – how to run an ethical business

1. Follow ethical marketers and listen to ethical podcasts
2. State your prices – clearly
3. Ditch the upsell / downsell
4. Minimise personal data collection
5. Stop using FOMO (‘fear of missing out’)
6. Quote and cite – don’t breach copyright
7. Become more eco-friendly
8. Question your affiliate links
9. Work with ethical clients
10. Admit mistakes & keep learning

You can learn a lot more about each of the above ethical business actions in my LinkedIn article.

Let me know whether the tips were useful to you. Just leave your comments on my socials below. 😊

Fancy more content like this? Check out my fortnightly 1-Minute-Tips.

facebookShare on Facebook
TwitterTweet
Image shows the words "SEO" (standing for "search engine optimization"), "blog" and "media", together with some ethical symbols.

Why SEO is important for your ethical business

A quick guide on why SEO is important for your business, how you can use it ethically, and what else you can do to become more visible.

Read More

Sora: what could it mean for translators in the creative sector?

How could OpenAI’s Sora affect translators and other linguists in the creative industry? Let’s find out in this post.

Read More
Pink note entitled "WORDPRESS" on top of a white keyboard. All against a yellow background.

7 free WordPress plug-ins that will save you time and stress

You’ve opted for your own WordPress.org website? Great! To save you time and stress, install these free WordPress plug-ins.

Read More
Image of the letters "PR" (for "Public Relations") on a newspaper (Canva)

5 things to think about before you start your PR outreach

Even small organisations or solo business owners can generate brilliant PR coverage. Melissa Hobson shows you how to get started.

Read More

Freelance life: 5 apps to help you succeed in 2024

Let me show you a few apps that’ll make your freelance life easier in 2024. From accounts and chores to brainstorming, I’ve got you covered!

Read More
Colourful chart of the 17 global goals for sustainable development

Support 3 Sustainable Development Goals (SDGs) with me

How you can support the UN’s Global Goals for Sustainable Development. I’ve chosen three. Will you join me?

Read More
Image of a desk with plants and eco sketch, representing greenwashing (Canva Pro)

What the Green Claims Code means for your business (updated for 2023)

Learn what the Green Claims Code is, what it means, and how your business can comply with it. Don’t risk fines!

Read More
Image of a smiling robot. Photo by Alex Knight from Pexels

5 steps to future-proof your business

Find out how a skills audit and continuous professional development can help you shape a future-proof career you will enjoy long-term.

Read More
Image of two magicians from Canva, symbolising manipulation and trickery

4 more manipulative marketing techniques to avoid

Marketing expert Shona Chambers and I have been working on an additional 2-part blog series about unethical marketing techniques to avoid.

Read More
Image of international flags on a globe that has been placed on a keyboard (Canva), symbolising that international marketing translators are key to success

10 reasons why you should hire a marketing translator

A good marketing translator can increase brand awareness and potential sales in different target markets. We’ll explain here how and why.

Read More
Image shows the words "SEO" (standing for "search engine optimization"), "blog" and "media", together with some ethical symbols.

How does Google rank AI-translated web copy?

Google Search Central has shed light on how AI-translated web copy could negatively affect your rankings. Let’s find out more.

Read More
Scam alert! - Real or fake job?

False advertisements: what you can do about fake job ads

Have you ever been scammed? I and many others have – just last week. Let’s fight these scams together.

Read More

Time for better content. Get in touch!

Want to reach a wider market for your products or services?

Is your web and social media copy not as effective as you'd hoped?

Let me help you.

Choose from a wide range of services, including bilingual SEO copywriting, digital marketing translations (English <> German), and audits of your social media content.

You’ll benefit from my:

⭐ Experience in senior communications and publishing roles at the University of Oxford.

⭐ High-quality English <> German translation services (DipTrans MCIL).

⭐ Proven SEO content writing and ethical copywriting skills.

⭐ Practical knowledge of social media marketing.

⭐ Continuing professional development (e.g. via the CIM & CIOL).

⭐Carbon literacy and passion for positive change. 🌱

⭐ Friendly, reliable service and competitive rates.

 

Claudia Kozeny-Pelling

Claudia Kozeny-Pelling

Owner, Translate Digital Marketing

I especially love working with ethical, fairtrade and green small businesses.

GDPR

Or: Book Call
Follow me on Instagram
Follow me on Facebook
Follow me on LinkedIn