These FB business page mistakes lose you clients

Overview

If your Facebook business page isn’t working as well as you’d like, have a look at these 9 less well-known mistakes that will lose you clients on Facebook. Useful? Let me know!

9 FB page mistakes that will lose you clients

How I designed this

I’ve experimented with designing this freebie on OnePager.io, which was a lot of fun and can be good for creating tutorials. Give it a go!

Image of a cup of coffee, a notepad and a pen. List on notepad says: "Be kind - do good - show love". Image by marekuliasz (Canva)

5 tips to make social media a better place

How to use social media to make the world a kinder, positive, more inclusive place. A guest post by Alexis Bushnell.

A road sign entitled "Limited visibility", with "Limited" being crossed out in red.

3 surprising ways to make your business more visible

Katie Skelton, a visibility mentor for impact-driven and sustainable businesses, gives you 3 tips on how to make your business more visible.

Image of a desk with plants and eco sketch, representing greenwashing (Canva Pro)

What the Green Claims Code means for your business (updated for 2023)

Learn what the Green Claims Code is, what it means, and how your business can comply with it. Don’t risk fines!

Save money with these tips. Image by nattanan23 on Pixabay, showing an image of three sets of coins and plants growing from them.

10 ways to save money — for freelancers

I’ll show frugal freelancers and small business owners 10 ways to save money in these tough economic times.

Image of an alarm clock next to the following text: "FOMO" and "£99"

Leave the Dark Side: 6 common unethical marketing techniques

Ever heard of ‘sludging’, ‘confirmshaming’, or false scarcity? Learn more about unethical marketing techniques that are widely used.

Creative storytelling tips for ethical brands

Ethical and sustainable businesses can use many creative storytelling techniques and tools to market their brands. Read more in this guide!

Image of international flags on a globe that has been placed on a keyboard (Canva), symbolising that international marketing translators are key to success

10 reasons why you should hire a marketing translator

A good marketing translator can increase brand awareness and potential sales in different target markets. We’ll explain here how and why.

AI court cases and other legal developments are of great interest to all content creators.

AI court cases and developments to monitor if you’re a content creator

Recent AI court cases show that there could be serious legal and ethical implications of relying too heavily on generative AI tools.

You may win a golden trophy like this in a business competition

9 UK business competitions for ethical organisations (updated for 2024/25)

Check out these UK business competitions and awards for ethical and sustainable businesses. Great PR opportunities and cash prizes!

CPD for marketing translators: 5+ courses I recommend

Here’s a selection of enjoyable CPD courses for marketing translators, which I can recommend. From SEO to trade fairs — take your pick!

Person with glasses looking up at a "GDPR" icon on blue background

3 data protection tips for businesses

Whether you’re just planning to start your own business or you have already launched, ensure you follow these great tips to make sure you’re ready for processing your clients’ or web visitors’ data.

Sora: what could it mean for translators in the creative sector?

How could OpenAI’s Sora affect translators and other linguists in the creative industry? Let’s find out in this post.

Time for better content. Get in touch!

Want to reach a wider market for your products or services?

Is your web and social media copy not as effective as you'd hoped?

Let me help you.

Choose from a wide range of services, including bilingual SEO copywriting, digital marketing translations (English <> German), and audits of your social media content.

You’ll benefit from my:

⭐ Experience in senior communications and publishing roles at the University of Oxford.

⭐ High-quality English <> German translation services (DipTrans MCIL).

⭐ Proven SEO content writing and ethical copywriting skills.

⭐ Practical knowledge of social media marketing.

Continuing professional development (e.g. via the CIMCIOL).

Carbon literacy and passion for positive change. 🌱

⭐ Friendly, reliable service and competitive rates.

 

Claudia Kozeny-Pelling

Claudia Kozeny-Pelling

Owner, Translate Digital Marketing

I especially love working with ethical, fairtrade and green small businesses.

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