FAQs

All your questions answered…(well, almost!)

Who are you and what do you offer?

Hi, I’m Claudia, a qualified translator and bilingual SEO content writer/copywriter. I offer writing, social media marketing and translation services in English and/or German. Do you run an ethical or sustainable business in the UK and the EU? Then we may be a great fit! 🌱

Whether you invest in a social media audit, web copy or a marketing translation: you’ll get clear, easy-to-understand information, every time.

Oh, and don’t forget to subscribe to my social media channels and newsletter! I share useful writing and digital marketing tips for fellow freelancers and small businesses.

Can I mix and match your services?

Of course! You may want to start with a social media audit and then explore other options, such as a thorough review of your website or social media copy.

Or combine this with having your website or social media copy re-written or translated (into English or German).

Do check out all the services I provide and get in touch for a free discovery call!

How do you define "ethical" and "sustainable"?

Good question. I don’t expect companies I work with to be 1oo% perfect (who is?). However, I’m no fan of greenwashing tactics, deceptive/dark patterns and other unethical marketing and sales strategies.

Previous clients’ products have included e.g. fairly traded homeware, cotton-free greeting cards, industrially compostable & cotton-free hair towels, and wallpaper using non-toxic inks & FSC-certified paper. I’m also happy to work with like-minded freelancers.

I’m carbon literate, and I’m also a member of the ethical move, a network of marketers and freelancers who want to avoid manipulative marketing tactics.

You can find more about issues I feel strongly about and what I try to do to improve them in my blog post on Sustainable Development Goals.

Why should I hire a qualified translator?

If you want professionally-translated copy that reads well, you will need to hire a qualified translator. (Make sure you know where they qualified!)

Whatever you do, don’t rely on Google Translate or other free online translation tools. Check out these horrors. 😉

I gained postgraduate diplomas in translation from the Chartered Institute of Linguists in 2003 (English to German) and in 2022 (German to English). That’s why you can rely on me being completely fluent in both English and German at native level.

I double-check all translations and will make sure you’re happy with the result.

Is it necessary to hire someone to (re)write my web copy?

Studies have shown that clients are much less likely to buy from you if your website or social media copy doesn’t look professional or is poorly written.

I’m happy to help. Check out my content writing and translation rates, or get in touch to chat about project-based fees.

Do I really need a social media consultant?

It’s true that you can do it yourself… if you have lots of time and patience.

You need to invest resources in training yourself to do it properly. That includes honing your writing skills, as well as keeping up to date with social media trends.

I’m an Affiliate Professional of the Chartered Institute of Marketing and have taken trusted social media marketing courses.  I also continue to invest time and resources into learning more.

Trust me, it’s much easier to hire someone experienced who is happy to free up valuable time for you, which you then can invest in other areas of your business.

Please note that I don’t offer social media consulting for MLMs.

I have a different question...

Your question hasn’t been answered here or on the Home or Services page?

No problem. Please get in touch with me and I’ll get back to you within 24 hours.

Cinzia Turrini

This is how enjoyable collaborations with experts should be!

Claudia supported me with my website relaunch and created both the German and English web copy for me. From day one, working with her was very pleasant: she reacts quickly, makes target-oriented suggestions, and knows exactly what really matters.

Claudia was recommended to me by an esteemed colleague. That’s why I already had a good feeling when I first got in touch with her, but my expectations were far exceeded.

 

Cinzia Turrini

Italian interpreter & translator
Katie Murphy (Head of Marketing, Scrummi)

Working with Claudia for our translation work has been an absolute pleasure

Her attention to detail, accuracy, and ability to capture the tone and nuance of Scrummi ensures our text is native to our German customers. Claudia has worked on German brochures, social media and some website content for Scrummi. She consistently delivers high-quality work on time, making the process seamless and stress-free.

Katie Murphy

Head of Marketing, Scrummi (B-Corp)
Ian Winick

Claudia is the first — and only — translator I turn to

Whenever I want a German marketing translation to have the same energy and feel as the original English, Claudia is the first – and only – translator I turn to. She has years of experience as a translator and copywriter under her belt, has trained in social media marketing and, most important of all, knows how to use language to bring ideas to life.

Ian Winick

Translator & Copywriter (FR/DE > EN)
Valentina Mazzoletti, International Marketing Manager & Localisation Expert at Milexa Group

Highly recommended if you need high-level marketing copywriting in German

I had the pleasure to work with Claudia on a complex project related to the brand refresh of the wallpaper brand Hovia for the German market. We needed help to revamp our German website copy and make it appealing and suitable for the local audience, and I can say that Claudia did an amazing job! Claudia’s support has been pivotal throughout the project development, and I was so impressed by her professionalism and transcreation skills that I wouldn’t hesitate to work with her again in the future.

Valentina Mazzoletti

International Marketing Manager & Localisation Expert at Milexa Group
iSEO.works logo

I’ve outsourced several SEO content writing projects to Claudia and I’m very happy with the results.

Her know-how and communication skills are top-notch. She’s friendly and creative, with great attention to detail.
I look forward to working with Claudia again soon.

https://i-seo.works

Udo Leinhäuser

CEO, i-SEO.works
Photo of Chiara Vecchi

Working with Claudia was a pleasure.

I needed someone to convey the friendly yet professional tone of my direct marketing materials, and I’m so happy Claudia took care of the whole process!

She even improved the German version as she advised a few changes that definitely did their job. 

I definitely recommend her and her great translation and copywriting skills.

Chiara Vecchi

Translator
Image of Diana Frank

I would highly recommend Claudia to any small businesses that want to progress and grow

I booked a Power Hour session to concentrate solely on ads as well as defining the right target audience for my new online tutoring business. Once Claudia had reviewed my previous ads, she provided me with her own suggestions and texts in both English and German.

Not only does Claudia provide high-quality content for ads and promotion, she also goes above and beyond.

Diana Frank

EFL Business English teacher
Natasha von Memerty

Claudia always fulfils the brief, responds fast to any queries and comes back with the completed work in no time

Claudia has been researching and writing several popular blog posts for me. She also created some new product descriptions for my ethical homeware store. In addition, she conducted a comprehensive social media audit for my channels. I would highly recommend her work!

Natasha von Memerty

Owner, Karakorum (Ethical Home Decor)
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