10 tips for running a more ethical business

Image of pieces of paper, labelled "wrong", "right", and "?", symbolising business ethics.

This blog post will be much shorter than usual. I’ve actually written a whole article on running an ethical business on LinkedIn for a change. I’ll just leave a table of contents here for your information and hope you’ll want to find out more. You’ll learn about ethical marketers, courses, podcasts, apps, tools, and much more.

Quick overview – how to run an ethical business

1. Follow ethical marketers and listen to ethical podcasts
2. State your prices – clearly
3. Ditch the upsell / downsell
4. Minimise personal data collection
5. Stop using FOMO (‘fear of missing out’)
6. Quote and cite – don’t breach copyright
7. Become more eco-friendly
8. Question your affiliate links
9. Work with ethical clients
10. Admit mistakes & keep learning

You can learn a lot more about each of the above ethical business actions in my LinkedIn article.

Let me know whether the tips were useful to you. Just leave your comments on my socials below. 😊

Fancy more content like this? Check out my fortnightly 1-Minute-Tips.

facebookShare on Facebook
TwitterTweet
Colourful chart of the 17 global goals for sustainable development

Support 3 Sustainable Development Goals (SDGs) with me

How you can support the UN’s Global Goals for Sustainable Development. I’ve chosen three. Will you join me?

Read More
Image of a cup of coffee, a notepad and a pen. List on notepad says: "Be kind - do good - show love". Image by marekuliasz (Canva)

5 tips to make social media a better place

How to use social media to make the world a kinder, positive, more inclusive place. A guest post by Alexis Bushnell.

Read More
Image of international flags on a globe that has been placed on a keyboard (Canva), symbolising that international marketing translators are key to success

10 reasons why you should hire a marketing translator

A good marketing translator can increase brand awareness and potential sales in different target markets. We’ll explain here how and why.

Read More
Image of a desk with plants and eco sketch, representing greenwashing (Canva Pro)

What the Green Claims Code means for your business (updated for 2023)

Learn what the Green Claims Code is, what it means, and how your business can comply with it. Don’t risk fines!

Read More
Image of the letters "PR" (for "Public Relations") on a newspaper (Canva)

5 things to think about before you start your PR outreach

Even small organisations or solo business owners can generate brilliant PR coverage. Melissa Hobson shows you how to get started.

Read More
Save money with these tips. Image by nattanan23 on Pixabay, showing an image of three sets of coins and plants growing from them.

10 ways to save money — for freelancers

I’ll show frugal freelancers and small business owners 10 ways to save money in these tough economic times.

Read More
Image representing an ethical copywriter through letters in a vinage press

5 ways an ethical copywriter can improve your marketing

Why should you use an ethical copywriter and proofreader to improve your existing marketing materials? Emma Hewlett and I will show you.

Read More

Creative storytelling tips for ethical brands

Ethical and sustainable businesses can use many creative storytelling techniques and tools to market their brands. Read more in this guide!

Read More
Image of two magicians from Canva, symbolising manipulation and trickery

4 more manipulative marketing techniques to avoid

Marketing expert Shona Chambers and I have been working on an additional 2-part blog series about unethical marketing techniques to avoid.

Read More
Image of an alarm clock next to the following text: "FOMO" and "£99"

Leave the Dark Side: 6 common unethical marketing techniques

Ever heard of ‘sludging’, ‘confirmshaming’, or false scarcity? Learn more about unethical marketing techniques that are widely used.

Read More
The word 'Why' highlighted in pink in a dictionary (Canva)

4 questions to ask yourself before you launch your business

You have a great business idea. Before you launch, ask yourself these important questions to ensure you succeed!

Read More
Scam alert! - Real or fake job?

False advertisements: what you can do about fake job ads

Have you ever been scammed? I and many others have – just last week. Let’s fight these scams together.

Read More

Time for better content. Get in touch!

Want to reach a wider market for your products or services?

Is your web and social media copy not as effective as you'd hoped?

Let me help you.

Choose from a wide range of services, including bilingual SEO copywriting, digital marketing translations (English <> German), and audits of your social media content.

You’ll benefit from my:

⭐ Experience in senior communications and publishing roles at the University of Oxford.

⭐ High-quality English <> German translation services (DipTrans MCIL).

⭐ Proven SEO content writing and ethical copywriting skills.

⭐ Practical knowledge of social media marketing.

⭐ Continuing professional development (e.g. via the CIM & CIOL).

⭐Carbon literacy and passion for positive change. 🌱

⭐ Friendly, reliable service and competitive rates.

 

Claudia Kozeny-Pelling

Claudia Kozeny-Pelling

Owner, Translate Digital Marketing

I especially love working with ethical, fairtrade and green small businesses.

GDPR

Or: Book Call
Follow me on Instagram
Follow me on Facebook
Follow me on LinkedIn