10 tips for running a more ethical business

Image of pieces of paper, labelled "wrong", "right", and "?", symbolising business ethics.

This blog post will be much shorter than usual. I’ve actually written a whole article on running an ethical business on LinkedIn for a change. I’ll just leave a table of contents here for your information and hope you’ll want to find out more. You’ll learn about ethical marketers, courses, podcasts, apps, tools, and much more.

Quick overview – how to run an ethical business

1. Follow ethical marketers and listen to ethical podcasts
2. State your prices – clearly
3. Ditch the upsell / downsell
4. Minimise personal data collection
5. Stop using FOMO (‘fear of missing out’)
6. Quote and cite – don’t breach copyright
7. Become more eco-friendly
8. Question your affiliate links
9. Work with ethical clients
10. Admit mistakes & keep learning

You can learn a lot more about each of the above ethical business actions in my LinkedIn article.

Let me know whether the tips were useful to you. Just leave your comments on my socials below. 😊

Fancy more content like this? Check out my fortnightly 1-Minute-Tips.

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Want to reach a wider market for your products or services?

Is your web and social media copy not as effective as you'd hoped?

Let me help you.

Choose from a wide range of services, including bilingual SEO copywriting, digital marketing translations (English <> German), and audits of your social media content.

You’ll benefit from my:

⭐ Experience in senior communications and publishing roles at the University of Oxford.

⭐ High-quality English <> German translation services (DipTrans MCIL).

⭐ Proven SEO content writing and ethical copywriting skills.

⭐ Practical knowledge of social media marketing.

⭐ Continuing professional development (e.g. via the CIM & CIOL).

⭐Carbon literacy and passion for positive change. 🌱

⭐ Friendly, reliable service and competitive rates.

 

Claudia Kozeny-Pelling

Claudia Kozeny-Pelling

Owner, Translate Digital Marketing

I especially love working with ethical, fairtrade and green small businesses.

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