How do you become carbon literate?

Image of scale, balancing windmill and CO2 on planet Earth.

“Carbon Literacy” – what’s that? 🤔

The Carbon Literacy Project defines this term as “the knowledge and capacity required to create a positive shift in how mankind lives, works and behaves in response to climate change.”

So, to be fully carbon literate, we need to understand how we can create this transformation to a low carbon culture. We first must learn the basics of climate science and climate change, however. 

Why? Because the stark facts around the full carbon cost of our everyday activities give us the motivation to reduce emissions. Only then are we better prepared and ready to take consistent action and avoid a climate catastrophe.

The Carbon Literacy Project

Luckily, The Carbon Literacy Project provides both online and offline training options that educate the public, as well as business owners and their teams.

Online vs offline training

You can choose between attending an interactive in-person or online course. I prefer studying from the comfort of my own home and I dislike commuting, so I picked online Carbon Literacy training. The blended learning experience suited me, too. 

How much is a Carbon Literacy course in the UK?

The courses are very affordable. Carbon Literacy training for private individuals is around £80, but there is help for those struggling financially (please ask the course organisers directly for further information). 

My 2-day training course for SMEs with Christiane Startin-Lorent cost me only £125, which was good value for money. This included two intensive, but very interesting, half-days of interactive online seminars, plus an individual homework project. 

Once I completed this successfully, I qualified for the “Carbon Literacy” certificate and badge, which I can now proudly display in my email signature, stationery, and website.

I took a 2-day carbon literacy training course through the Carbon Literacy Project (Lorent Training). This black-and-white badge states "certified carbon literate".
I took a 2-day carbon literacy training course through the Carbon Literacy Project (Lorent Training). This black-and-white badge states “certified carbon literate”.

My experience of taking the Carbon Literacy training course

Day 1: the basics of climate change science

Our class learnt the basics of climate change and how to calculate our footprint, both for our businesses and our personal lives. We also discussed the biggest carbon culprits for our environment. (I won’t give everything away here, as I’d really encourage you to take the course and learn everything in detail. I can guarantee you’ll be surprised!)

Fact: we have little time left to radically reduce our carbon emissions. However, if we can decrease them by 50% by 2030, we’ll have a fair chance of keeping global warming to 1.5 degrees. We then must achieve net-zero carbon emissions by 2050.

Calculating our carbon footprints

The WWF footprint calculator gave us a good basic starting point, though there are more sophisticated tools you can try—especially if you run a bigger business. 

For example, the SME Carbon Footprint Calculator will take you through your carbon dioxide costs on an organisational basis.

Keeping positive

Climate change is scary. However, nothing is gained by panicking and putting our heads in the sand. It’s imperative to understand the facts and actions that can help us save the planet—and money. Stay optimistic: we all can do something. 

Day 2: how best to reduce emissions

This day was full of interesting facts and figures around our climate impacts, as well as easy actions we can take to make a difference. Our trainer Christiane started with this fantastic quote, which stayed with me: “If sustainability is costing you money, you’re doing it wrong.” (I believe this originally came from This Is Ape.)

You don’t need to spend a fortune to become “greener”

It’s true. Most of the time, we can reduce carbon costs simply by living more like our (great)-grandparents used to do. For example:

  • use less/ no plastic,
  • avoid toxins (ditch chemical cleaners and especially weed killer),
  • buy less/no meat,
  • consume no fast food / ready meals,
  • cut down on fossil fuels (avoid using petrol/diesel cars, planes, etc.).

Easy switches to a low energy lifestyle

Try the following:

  • natural cleaning products,
  • sustainable / second-hand clothes, furniture, and equipment,
  • a greener, more ethical pension and current account,
  • a (more) plant-based diet, cooked from scratch and with natural ingredients. Also, check out “How bad are bananas” to see which foods and goods are better from a carbon footprint point of view.

Many of our grandparents’ household tricks were eco-friendly and can still save us money on a daily basis. Reusing what we already have and reducing consumption is crucial.

What can you—and your business—do now?

1. Get certified, but don’t stop there

Yes, certificates show you’re committed to a cause. However, displaying a badge isn’t enough. Make sure to follow through and share your actions with friends and colleagues in private and on social media.

2. Make a commitment: reduce your emissions and tackle climate change

As part of the Carbon Literacy course, you’ll promise to take certain environmentally-friendly actions of your choice. I work from home, so there is a big overlap between my private and business footprint. Some of the simple everyday actions I pledged to take were to:

  • Reduce travel for work and leisure, and completely avoid travel by plane if at all possible. (Done.)
  • Go paper-free as much as I can. (Done.)
  • Remove high-carbon foods such as beef, pork, and lamb completely from my and my family’s diet and buy at least 80% plant-based products. (Almost there. We’re already 90% dairy free, too.)
  • Invest in an electric car within the next 2 years. (To do.)

There are quite a few other tasks, too, which I’m planning to cover in some future blog posts.

3. Raise awareness in your communities and demand action

I’m currently writing to my parish council and MP to draw attention to the surprisingly high carbon footprint and air pollution levels in our area. Check yours and share your results with neighbours, friends, and family online. 

Also, please look for and sign other relevant petitions and email your local politicians, so they know you’re concerned.

4. Become a Carbon Literacy trainer yourself, or volunteer

You can also decide to train others. Either design your own Carbon Literacy courses or adapt an existing one. Once your course has been approved, you can start teaching your target audience.

Alternatively, why not  volunteer for the Carbon Literacy Trust?

Summary: Carbon Literacy training is the way forward

Taking formal Carbon Literacy training was definitely worth the cost. I learned a lot, and I keep learning every day. Exchanging views with fellow students and our teacher in this interactive training was very helpful. 

The self-study activities really made me think about what I can personally do to improve my business and my family’s own carbon footprint. 

Finally, nobody expects you to be perfect. (I certainly am not.) Just bring a healthy dose of curiosity, enthusiasm, and optimism, and you’ll really gain from this course.

Image of a cute blue-and-red toy robot

Too much admin? Try these 3 free automation hacks

Small daily tasks can add up and slow you down. Don’t despair! Here are some free automation hacks that’ll improve your business processes.

The word 'Why' highlighted in pink in a dictionary (Canva)

4 questions to ask yourself before you launch your business

You have a great business idea. Before you launch, ask yourself these important questions to ensure you succeed!

Freelance life: 5 apps to help you succeed in 2024

Let me show you a few apps that’ll make your freelance life easier in 2024. From accounts and chores to brainstorming, I’ve got you covered!

Colourful chart of the 17 global goals for sustainable development

Support 3 Sustainable Development Goals (SDGs) with me

How you can support the UN’s Global Goals for Sustainable Development. I’ve chosen three. Will you join me?

Creative storytelling tips for ethical brands

Ethical and sustainable businesses can use many creative storytelling techniques and tools to market their brands. Read more in this guide!

A road sign entitled "Limited visibility", with "Limited" being crossed out in red.

3 surprising ways to make your business more visible

Katie Skelton, a visibility mentor for impact-driven and sustainable businesses, gives you 3 tips on how to make your business more visible.

Image of a note book. Text says: 'Manifesting', with an empty list (Canva.)

Can we really ‘manifest’ business success?

Unhappy with how your business is going? Not to worry – just think positively, visualise your end goal and manifest your happy future. But is it really that easy?

Image of pieces of paper, labelled "wrong", "right", and "?", symbolising business ethics.

10 tips for running a more ethical business

Learn about ethical marketers, courses, podcasts, apps, tools, and much more that will help you run a more ethical business.

Image of the letters "PR" (for "Public Relations") on a newspaper (Canva)

5 things to think about before you start your PR outreach

Even small organisations or solo business owners can generate brilliant PR coverage. Melissa Hobson shows you how to get started.

Image of a blue book entitled "My secret plan to rule the world". Symbolising lessons learnt and plans

5 lessons 2020 taught me as a new small business owner

2020 has taught me some important lessons, which will help my business in years to come. I hope they’ll help yours too!

Pink note entitled "WORDPRESS" on top of a white keyboard. All against a yellow background.

7 free WordPress plug-ins that will save you time and stress

You’ve opted for your own WordPress.org website? Great! To save you time and stress, install these free WordPress plug-ins.

Image of an alarm clock next to the following text: "FOMO" and "£99"

Leave the Dark Side: 6 common unethical marketing techniques

Ever heard of ‘sludging’, ‘confirmshaming’, or false scarcity? Learn more about unethical marketing techniques that are widely used.

Time for better content. Get in touch!

Want to reach a wider market for your products or services?

Is your web and social media copy not as effective as you'd hoped?

Let me help you.

Choose from a wide range of services, including bilingual SEO copywriting, digital marketing translations (English <> German), and audits of your social media content.

You’ll benefit from my:

⭐ Experience in senior communications and publishing roles at the University of Oxford.

⭐ High-quality English <> German translation services (DipTrans MCIL).

⭐ Proven SEO content writing and ethical copywriting skills.

⭐ Practical knowledge of social media marketing.

Continuing professional development (e.g. via the CIMCIOL).

Carbon literacy and passion for positive change. 🌱

⭐ Friendly, reliable service and competitive rates.

 

Claudia Kozeny-Pelling

Claudia Kozeny-Pelling

Owner, Translate Digital Marketing

I especially love working with ethical, fairtrade and green small businesses.

GDPR

Follow me on Instagram
Follow me on Facebook
Follow me on LinkedIn