4 questions to ask yourself before you launch your business (they’re crucial to your success!)
You have a great business idea. Before you launch, ask yourself these important questions to ensure you succeed!
Question 1: Who is your ideal customer?
You will need to be clear about who your perfect client is and tailor your information to their needs. So, ensure anything you write is aimed at your potential client (i.e. your perfect target persona). Potential clients want to relate to you and see how well you will fit in with them and their aims, so make sure your website and social media channels tell a quick story about who you are and what drives you.
However, rephrase sentences that include “I” to sentences that are directly addressed to your client. For example, instead of stating “I worked as an accountant for 10 years” you could turn this around and say “You will benefit from 10 years’ accounting experience”.
This type of information typically fits into the ‘About’ section of your website and of your social media channels.
A summary should also be placed on your homepage and will be reflected in your choice of keywords on your social media bios.
Example 1: You can see how I phrased my website’s ‘About’ section below. I’m addressing my clients’ needs here while also giving information about my professional background.
Example 2: On my Facebook’s ‘About’ page, I’ve added a short statement about what I am offering, as well as addressing potential clients’ pain points directly.
Question 2: Why have you come up with your business idea?
What are the reasons behind your business idea? Which problems are you solving with your services? Is there a gap in the market? Tell your audience.
Convince your potential clients that you’re the perfect person to solve their problems (the ‘pain points’ I mentioned above).
Again, this explanation will need to be summarised and put on your homepage and your ‘About’ page.
Example: this bilingual book app for kids explains quickly why and how the target audience’s problems can be solved with their product. In this case, the target audience are (mainly bilingual) parents of young children.
Question 3: Where will you solve your customers’ problems?
Will you tackle your client’s pain points online? Face-to-face? By phone, post, email, Zoom…?
Be clear and make sure you give options, but ideally focus on one. Too much choice is confusing and may actually lose you potential clients on your website.
Example: I give my customers a quick option to book a free discovery call on top of my ‘Services’ page (there’s also an email option, but it’s lower down.)
Question 4: How will you establish your brand identity?
This includes a professionally-designed logo or quality headshot, an attractive colour scheme and a fast and mobile-friendly website that looks professional. You may also find this comprehensive branding guide useful.
Don’t forget a good social media strategy before you decide on your (consistently branded!) social media channels.
Finally, what’s your brand voice? Friendly and informal? Authoritative and serious? Quirky?
Decide on this before you launch and be consistent.
The tips above are simple, but require some thought and work if you want to get them right. If you’d like a hand with your social media strategy and copywriting, I can certainly help. 😊
